Pitching rust to a mid-sized web dev shop Link to heading

I crave working with rust. So do many other people. I wrote down my thoughts because I know I’m biased.

I want like to tell a story of a fictional middle-sized web development company. They use high-level, battle-tested technologies JVM, c#, go, ruby, or python.

They follow all the industry standards like code review, CI/CD, feature flags, and automated security scans… But an essential piece of the puzzle:

successful product, active users, and actual revenue

With this context in mind, let’s look at rust’s selling points.

safety
blazing fast
fearless concurrency
productivity

But wait, those are marginally tempting for them.

No need to be blazingly fast - fast is good enough. The GC languages (or ref counted) are already mostly safe. Ecosystem libraries allow you to be fearless with concurrency. Productive? They have become an established company - hard to argue with that.

Is it possible that rust does not fit this scenario?

The problems with adoption Link to heading

Let’s think about possible problems

developers need to spend time learning new things
create new CI/CD pipelines with caches and security scanning
alternative cost - devs will not create new features when learning
the organization will have to learn how to teach and hire new talent

Point number one gets even more complicated when discussing about classic web companies. They are not used to the terminology commonly used with rust and c family. Pointers, allocations, and dynamic/static linking are enough to make a head spin. Those concepts are conveniently abstracted away.

Crating CI/CD infrastructure and pipelines is not a small feat, especially when the old ones have been polished so much over the years.

Cargo is fantastic, but many years went into maven, gradle, sbt, pip, poetry, conda… They have their problems - but also have significant benefits - we understand them

Lastly, there is an issue, and it’s a big one. The company is sacrificing the possible features that could have been delivered at the same time. Depending on the competition in the market, an initial slowdown might cause significant churn.

The potential benefits Link to heading

It’s not all bad, is it?

Serious players like Microsoft, AWS, and Meta are not exactly jumping on every hype train (they create their own).

They all have different business use cases that might fit high performance better than classic web companies. I can see the following main reasons for adopting rust in described context:

Optimizing for the long ride
Obtaining a highly versatile skill
Encouraging learning and not being afraid of lower abstractions
Saving $$$
Encouraging good security practices by using sane defaults and exposing the problems to end users

The long ride argument Link to heading

Did you know that the programming language C was created by Dennis Ritchie 50 years ago? To prove my point, Linus Torvalds just mentioned that rust will be included in Linux 6.1, and for instance, Google uses rust to develop Android. In my opinion, Rust has a similar vibe of language for the next decades due to the following features:

Statically typed - catches some problem in logic as soon as possible
Expression-based - inspired by OCaml (first compiler version was written in it)
Immutability and mutability at the type level - allows specifying contracts to ease the future modification
It doesn’t hide the complexity. For instance, it has Result/Option types through the standard library
Rich documentation tooling autogenerated from code that encourages documentation
Ownership model not only helps with avoiding problems also solved by GC but also with common concurrency issues
Tooling is superb - it has a powerful package manager, linter, formater, and compiler with outstanding error messages with helpful suggestions
It does not have a company behind it but the foundation
Very popular open source project with over 4 thousand contributors!
A rich ecosystem of libraries (even though some of them have few contributors)
It has a very cool jingle in my favorite Linux podcast in the picks section

We read more code than we write.

Rust code is easy to understand and maintain over time. You change and refactor often and without being afraid. The compiler has your back!

Versatility Link to heading

Rust is a beast when it comes to different use cases. In the context of web development, we can use it on:

Web servers using a vast amount of networking protocols like http, grpc or access popular storage like s3
Mobile phones for instance on ios or Android
Terminal as very powerful cli tools
GUI applications
On browser using WebAssembly
Run inside other applications to power some performance-critical sections using bindings (python)

Developers can contribute to new areas that would be previously unavailable.

Encouraging learning Link to heading

The unique mix of traits makes rust encouraging to experiment with.

It’s thanks to endless efforts of the community to polish the tooling like compiler messages or linters.

For me, it is the documentation, though. It is a genuine pleasure to read and write each time.

To showcase let us see my favorite examples:

Saving on the cloud bill Link to heading

This one is tricky to measure.

The wrong data structure or algorithm written in the best language would still gobble on those precious watts.

Obligatory disclaimer! Rust is not in any way a panacea to all problems! I’ve managed to create a surprising number of bugs. It is even more impressive with a relatively low number of lines written.

Depending on the scenario, there might be different factors of high invoice: significant network traffic, big needs for computing power (CPU-bound tasks), high memory needs, storage costs, and many more.

Even though it’s probably hard to estimate the efficiency of a language itself in a complex web company, some sources try to create synthetic metrics.

Benchmarks show that the rust/c program can be up to 2 times more power efficient than java or even 75 times than python. Large, well-established companies start to share their results after adopting rust:

Discord reduced the application’s memory footprint enjoyed another benefit of using rust memory model: they eliminated latency spikes that were caused by GC in the original go implementation.
AWS estimated that rust is an essential tool to reduce total worldwide data center energy consumption, which amount to 1% of total energy usage.
Cloudflare shared outstanding savings after migrating their nginx proxy to rust. Cloudflare stated that they could reduce CPU load by 70% and use 76% less memory.

There is a common trait between all of those examples:

core part of the business value
high load on the application
latencies directly correlated to the end-user experience

Additionally, I can think of things in the work that would very much benefit this even further:

iouring adoption in rust ecosystem to support asynchronous computations (networking, fast storage access, and more)
the recent stabilization of GAT will enable further improvements in asynchronous features in the language. This will empower the async ecosystem to experiment with new cool things.

Encouraging security and sanity Link to heading

The main selling point of rust - memory safety does not directly apply here: both java and go are garbage collected, and python uses reference counting - they kind of are ok in this department.

But memory safety is not the only way we shoot ourselves in the foot on a daily basis. Rust’s ownership model lends itself nicely to two essential topics in modern development: concurrency and parallelism.

All big players are flirting with the smaller cores on the CPU. ARM, Intel, Apple all have them. Even cloud vendors offer ARM on the server side like AWS’s graviton or Microsoft’s one. Also, the RISC-V interest seems to hit the sky (sorry for the dad joke…). It’s way more cost-effective if you can benefit from those improvements.

Additionally, rust is statically typed and monadish types like Result or Option are sprinkled everywhere in the standard library and the ecosystem with some excellent safety measures.

TLDR for example rustc will get quite mad at you if you decide not to use the outcome of some calculation that might either finish successfully or with an error. Or it will give you very nice errors when you mess up some invariant, for example, unwrap Result with error inside.

But rust is not a solution to all the problems. You can opt out of some safety guarantees, and you will have to many times. On a happy note though clippy - rust linter will also scream at you if you decide not to document the safety rules that consumers of unsafe functions/methods must uphold.

Finishing thoughts Link to heading

Rust is here to stay. It is a perfect tool to have in your pocket as an individual and an organization.

There are contexts where adopting rust is eased by possessing previous experience with similar technologies. Sadly, in the context of the average web development shop, the cost of adopting rust for a new project is extremely high, even higher when rewriting a big chunk of codebases.

On the other hand, in some cases adopting rust might provide game-changing value to developers and the company itself.

I guess if you read to this point - you wasted your time. There is no one correct answer.